Nova Materials Technology, a major domestic supplier specializing in the production of catalytic reducing agent AdBlue (vehicle urea solution), was established in 2006. Founder and Chairman Yang Lianzhi delivered a business speech on the occasion of the company's 10th anniversary. He said that along the way, he was fortunate to have been able to survive with the full support and assistance of his family. Although it was very difficult, the accumulation of experience in management also kept pace with the times.

Yang Lianzhi said that with AdBlue's passion for operating products and its focus on improving product quality, it not only took the lead in obtaining QMC and American Petroleum Institute API dual certifications from the German Automobile Industry Association VDA, but also obtained ISO 9001 & 14001 quality and environmental certifications. During 2008 and 2009, it was successfully delivered to major automobile manufacturers such as Formosa Plastics DAF, and was designated for use by the original manufacturer. It also rapidly increased the number of dealers it cooperated with, and its sales volume in the domestic market even reached about 70~80% of the market share.

Talking about the philosophy of business management, Yang Lienzhi emphasized that only with "passion, focus, and persistence" can we develop correct concepts for handling things, business operations, and cognition and judgment of the industry, and overcome various operational obstacles. The company has gone through the financial turmoil in 2008, the disputes between the company's internal shareholders in 2010, and the regulations on wastewater discharge treatment in 2013. It is based on the enthusiasm and focus on product development and perseverance that it has finally overcome all difficulties and achieved today's stable development.

In addition, in terms of customer management, Yang Lien-chi pointed out that in order to develop more stable and sustainable sales relationships with customers, maintain the brand and quality of products, and speed up delivery, in addition to setting up distribution points in the north, middle and south of Taiwan, 16 distribution points have also been established around the world, from Dubai in the east, to the West Coast of the Americas in the west, to Japan in the north, and to Australia and South America in the south. It not only sells products, but also signs mutual cooperation contracts. The company provides production equipment and raw materials, and coaches customers to establish a business model of local production, self-production and sales. In addition, in order to obtain better raw material quality, we not only use products from the Saudi Arabian company SABIC, but also establish distribution cooperation relationships to help provide raw materials to foreign customers such as Hong Kong, India, Singapore and Japan.

This business development model will be replicated in the development of the mainland market, guiding the distribution bases in the mainland, using the brand and quality trust of Nova's products, and through the planning of the British RELX Group ICIS company, to provide dealers and users in the mainland with more convenient marketing channels and services. It is expected to create a future in this market.

In line with the government's southward policy for overseas markets, the company has actively deployed its AdBlue product distribution base in India to cater to the rapid increase in diesel vehicles using SCR selective catalytic conversion systems in this market. The Indian government is expected to directly upgrade the current 4th phase environmental protection regulations to the 6th phase environmental protection regulations in 2020. In addition, the company has cooperated with the local third largest lubricant manufacturer in the distribution of products. It is expected that the sales volume in this market will grow at an indicator multiple.

At this stage, the company is actively using the Internet of Things (IoT) architecture to connect products, equipment, raw materials, brands and IT information services, and has successfully developed the "i-Depot Smart Tank Filling System", which can provide exquisite cloud data services that combine AdBlue products with the Internet of Things. It can not only strengthen the viscosity of interactive relationships with customers, but also create a "win-win" business model. In the future, Yang Lianzhi will lead the company team to uphold the concept of "respecting heaven and loving people" of Japan's Mr. Kazuo Inamori as the mission and operating principles of Nova's sustainable management; Yang Lianzhi often said, "Making a simple thing perfect is the ultimate trick." Nova Materials Technology Tel: (03) 358-3289, website: www.novax-material.com.