With the trend of green sustainability prevailing, environmental protection is undoubtedly a good business. In addition, electric heavy-duty trucks cannot be launched in the short term. In recent years, in order to reduce the pollution caused by diesel combustion, various countries have successively formulated policies to replace old diesel vehicles. The demand for automotive catalytic reducer AdBlue®, which solves the problem of nitrogen oxide emissions from diesel combustion, has continued to grow. This has also allowed Nova Materials Technology, the largest catalytic reducer brand in Taiwan with leading smart filling services, to firmly occupy the leading position. Yang Lianzhi, chairman of Nova Materials Technology, pointed out, "In addition to the steady growth of the Taiwan market every year, in recent years due to our successful overseas layout, we have expanded more diversified services."
Establish a corporate model through innovation and plant flags in 26 countries around the world
Although the global industry has been facing a recession due to the impact of the COVID-19 epidemic since the beginning of the year, Nova has still delivered impressive results, especially as overseas markets have grown year after year, with Nova's products and services now available in 26 countries around the world.
"From last year to this year, we won two consecutive orders from India's largest state-owned oil company (IOCL). The key to winning was not the price, but the corporate image and quality concept that we have cultivated over the past many years." Yang Lianzhi said: "In the future, we will have the opportunity to introduce the advantages of the i-Depot smart storage tank filling system into its 25,000 channels, copy our successful model in Taiwan, and help them sustainably operate the market."
In addition, Nova is also stably supplying the Argentine and Japanese markets. In the second half of the year, Nova will set up an office in the Netherlands and expand into emerging markets such as Indonesia and Malaysia. It is also assisting the Philippine diesel combined power plant to solve the problem of heavy oil combustion emissions, which will also add to Nova's success in advancing into the Southeast Asian market. It is also worth mentioning that it operates in the Chinese market. Nova has supplied AdBlue® and IoT systems to Southern China and other places in the past, and has gradually gained market recognition through continuously optimized services. However, Yang Lianzhi is more optimistic about assisting Chinese counterparts to establish quality inspections, provide analysis and inspection services, identify niche markets, and jointly contribute to environmental protection and quality.
Nova Materials AdBlue®& is sold in 26 countries around the world
With dual advantages of service and brand, we firmly occupy the leading position in catalytic reducing agents.
Having been deeply involved in the Taiwan market for more than ten years, Nova has carefully created the unique i-Depot smart storage tank filling system. It is not only the largest domestic supplier, but also a leading brand in the industry, helping China National Petroleum Corp., Formosa Plastics and other refueling systems to achieve the goal of zero inventory and instant replenishment at gas stations. It has also established a presence in domestic OEM fleets, The business of logistics and passenger vehicles has grown steadily. Chairman Yang Lianzhi shared, "Many manufacturers have cooperated since we started our business. The tacit understanding of long-term cooperation is irreplaceable." For example, the Capital Passenger Transport Group, which operates the greater Taipei area, has grown from the initial cooperation of dozens of vehicles to now having 4,000 vehicles.
In order to expand its services, Nova has been actively deploying smart tank filling systems in gas stations across Taiwan since 2017. “Constructing the distribution points may seem simple, but in fact the optimization and maintenance of the service systems involved is a big challenge.” Yang Lianzhi emphasized that Nova has provided services for many years. Through the experience of hundreds of gas stations, we have continuously revised and simplified processes, and even actively set up bases across Taiwan to help gas stations solve service disconnection issues and continue to generate sales. Nova has also relied on the dual advantages of brand and service to achieve stable revenue growth in the Taiwan market year after year.
The i-Depot smart tank filling system helps the refueling system achieve the goal of zero inventory and instant replenishment at gas stations.
People-oriented business management and embracing a sustainable future
With irreplaceable advantages in the automotive catalyst reducing agent market, Nova continues to combine the Internet of Things and smart cloud technology to actively create a more accurate and transparent service process. In addition, it has entered other fields including power plants, boilers or shipping ships. It continues to create service value to distance itself from competitors and win the favor of customers.
Looking back on the brand-building process from zero to 100 million since starting the business, there are many challenges. However, Yang Lianzhi has always cherished the feelings and spirit of respecting heaven, loving people, and being altruistic, building consensus within the company, investing enthusiasm in professional fields, and giving more care to employees. He said: "We are doing something that is beneficial to the environment. I hope that our employees and customers can grow together with us and have the opportunity to continue to achieve a healthy and happy life for ourselves and our partners in the future." For this reason, he has also begun to think and evaluate the biotech health industry. While striving to return fresh air to everyone, it can also improve the mind, build a high-quality physical and mental environment and a complete outlook on life.